What is flexible packaging?
Packaging plays a crucial role in today's dynamic market landscape beyond just protecting products. It serves as a vital tool for branding, marketing, and sustainability. Over the years, packaging has evolved significantly from traditional rigid formats to more innovative and versatile solutions. The Evolution of Packaging Packaging has witnessed a remarkable transformation over the centuries. From ancient civilizations using natural materials like leaves and clay pots to the Industrial Revolution introducing mass production of tin and glass containers, the packaging industry has continually adapted to meet changing consumer needs and technological advancements. What is Flexible Packaging? Flexible packaging is a lightweight, versatile solution that can adapt to various product shapes and sizes . Unlike rigid packaging, which maintains its shape, flexible packaging can be easily manipulated, folded, or molded to fit the contours of the product it contains. Definition and Character...